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Larios Rose Premium Gin, 70cl

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In addition to its classic Extra Dry expression, launched in 1939, Seagram’s has also has a number of flavoured variants in its portfolio, including pineapple, peach, red berry, melon, lime and apple. Pernod Ricard reported a successful year in 2019, with sales increasing by 6% to €9.2 billion according to its annual report. Its Seagram’s brand was notable for its continued growth in Europe , in particular Spain and Eastern Europe, as well as sub-Saharan Africa, where Pernod Ricard reported an overall 16% growth in sales across all of its brands, driven by Jameson, Chivas, Ballantine’s and Seagram’s. Owned by Bacardi, Bombay Sapphire is the world’s second biggest-selling gin, shifting 4.6m cases in 2019. And it’s been a busy year for the brand, with several product launches this year alone. Last year the brand launched a gin flavoured with four distillations of wild juniper exclusively for the travel retail market at stores operated by travel retailer Dufry in Spain. Called Larios Provenzal, the gin uses a base of corn in its distillation “to give the liquid a smoother profile”, which is then flavoured with a selection of fresh Mediterranean citrus fruits. Net sales of Diageo’s gin brands rose 22% in the year to June 30 across all regions (except north America). In particular, Diageo’s r eady to drink category grew 17%, driven by the Gordon’s premix range, with Gordon’s reporting “double digit” growth driven in part by its flavoured “innovation variants”, namely Gordon’s Pink. The pink-hued variant was launched in 2017 and is flavoured with raspberry, strawberry and redcurrant. This year, it launched a ready-to drink slimline version of its Gordon’s Pink G&T in a can.

I wouldn’t buy it if I were you. I know there are people out there who are massive fans of this gin, but Larios is just not for me. It’s a Spanish gin, but it doesn’t drink like one, it’s a strawberry gin, but it doesn’t taste like one, it’s 37.5% but drinks like rubbing alcohol. Avoid. The biggest-selling gin brand in Spain, Larios is owned by drinks behemoth Beam Suntory, and has stormed a path in recent years. Since 2016 it has doubled its volume sales from 1.2m to the 2.48m that it shifts globally today. In terms of its portfolio, In 2018, the brand launched Beefeater Pink, a gin expression infused with strawberries and targeted at “young millennials”, taking Beefeater London Dry gin as a base. It was the first innovation to be launched by The Gin Hub, a stand-alone entity that brings together three of Pernod Ricard’s gin brands: Beefeater, Plymouth, Seagram’s and Monkey 47, under one roof. Beefeater Pink was followed by the launch of Beefeater Blood Orange in 2019, underlining once more a trend for flavoured gins. Tanqueray, Diageo’s second-biggest gin brand, saw its organic net sales grow by 19% in 2019, while volume cases increased by 12.5% to 4.5m. This was the third biggest organic increase of all of Diageo’s international brands (behind Don Julio Tequila and Shui Jing Fang Baijiu), making Tanqueray one of its most powerful brands and reaffirming the continued pull of gin worldwide.However the Covid-19 crisis has thrown uncertainty into the market, with the IWSR forecasting a significant slow-down in growth of spirits, including gin. Consumers are now beginning to show signs of “gin fatigue”, says analysts, who forecast that while whisky and gin will likely rebound the fastest to pre-Covid-19 levels, it could take up to four years for sales to fully recover. Its range includes Larios Dry Gin – a 37.5% abv London Dry Gin made with Mediterranean orange and lemon botanicals, and Larios 12 – a 40% abv gin featuring twelve botanicals in a blend of five distillations, enhanced with orange blossom. Jumping on the pink gin trend, in 2016 the brand launched Larios Rosé, a gin infused with strawberries. While the UK is still one of Tanquerary’s biggest markets, as with Beefeateril Tanqueray has also seen its sales rise in Brazil. Diageo reported that consumer spend on the gin category in this market has grown over 100% each year over the past five years, with growth being driven by the Tanqueray brand. Speaking during a media briefing in July 2019, Diageo CEO Ivan Menezes said that while gin may be peaking in the UK, there was plenty of opportunity for international expansion, citing both Brazil and Mexico as emerging markets. In January the brand expanded its range of gins with the launch of four liqueurs, designed to give its Bombay Sapphire G&T a “floral or fruit boost”. They come in four flavours – rose, hibiscus, strawberry and raspberry – and are designed to add a pink hue to a mixed drink, which it said would cater to demand for “growing demand for personalisation”. Also owned by Pernod Ricard, Beefeater shifted 3.2m cases in 2019, making it Pernod’s biggest gin brand and one of it’s best-selling brands. In 2019, Beefeater reported a 12% increase in organic sales growth, joining the company’s other top growth brands which includes Royal Salute (17%), The Glenlivet (15%) and Malibu (13%). Overall, Beefeater was credited with “very strong growth” across all regions, “in particular in UK, Latin America and Africa Middle-East” over the course of 2019, while “triple digit” sales growth of the brand was reported in Brazil.

Speaking in November following the release of its latest market report, Miles Beale, chief executive of the WSTA, said gin was “still king” in terms of growth and innovation, but that there was signs that consumers were starting to become more adventurous, with an opportunity for rum emerging.

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